Before i start my blog an recent one which came :
NASA was shut in DIWALI, COZ Rajnikant has boughht all rockets :-)
On the web, on social networking sites, on sms, everywhere the current reigning topic is the latest Rajini joke. Rajini jokes are today the best conversation starters.
So every Rajini joke also adds to cool quotient of the narrator. In a society where jokes often tend to slip either into bathroom humor kind of category or into crassness, the positivity in the jokes is a remarkable phenomenon.
There is a lot that Rajini Saar in his inimitable style can teach all of us in marketing and communication. Here are 5 possible reasons.
One: Crowd sourcing works, and how. Crowd sourcing does not destroy brand value, it does not diminish the brand equity. If you truly let the crowd control your brand, and if the crowd loves your brand they will make sure that the story of the brand is told well
Two: Like it or not, crowd sourcing will happen. It cannot be controlled; it currently is on its way to become mainstream culture. We as owners of brand will be better off acting as catalysts and not as inhibitors.
Three: crowd sourcing can actually improve your brand in ways you cannot imagine. There is a variety of inputs that comes from crowd, and if you as brand owners are willing to accept, filter and broadcast what is right for the brand, it will make the brand better.
Four: Crowd sourcing can revitalize your brand and fill it with new vitality. What crowd sourcing has done for Rajini brand can be done for any brand. It has made the brand Rajini one of the buzziest brand of our times. Agreed that the Rajini brand has enough in it to spark off the buzz, but than most brands do have enough in them to start a buzz.
Five: To make the entire crowd sourcing effort work, nurture the crowd. There would be times when the brand will not like what the crowd does. Chime in, have a dialogue and together fix the issue. Rajini brand managers could have killed the entire wave of jokes, or they could have curated them. Curating the crowd's opinion always works better
Ladies and Gentlemen the most coveted Rajnikanth Award goes to...
Oscars!!!
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